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From lead to close to lifetime client relationships, Command puts you in control of your database, your business, and your future.

Built by agents, for agents,
Command was created to maximize your every move.

Command is an integrated suite of tools that helps you connect with your clients in a targeted and meaningful way. From lead, to close, to lifetime client relationships, our leading edge real estate technology puts you in control of your database, your business, and your future.

Command Your Database

Do what you do best and automate the rest.

Easily group and organize your contacts for timely, automated follow-up and lead generation, then use SmartPlans to design specific (automatic) communication plans for each one.

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Command Your Transactions

Manage your entire book of business from one dashboard.

Streamline your appointments, listings, deals, and projected revenue from one convenient location. Opportunities shows you the road ahead and keeps tabs on your cash flow.

Command Your Consumer Experience

Keep your client data where it belongs – with you.

Build deeper, more meaningful relationships with your leads, contacts, and entire SOI. Lead capture and share listings on your website, then keep your KW App close at hand to stay ultra-connected to your clients, guiding them through their journey with care.

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Command Your Marketing

Deliver leads to your pipeline with an effective, multi-channel strategy.

Peruse a library of over 1,400 ready-made templates to point, click, and customize beautifully-branded assets. Using real-time market data, launch dynamic ads in Campaigns, then optimize future actions with reporting and analytics.

Command Your Consumer Experience

Keep your client data where it belongs – with you.

Build deeper, more meaningful relationships with your leads, contacts, and entire SOI. Lead capture and share listings on your website, then keep your KW App close at hand to stay ultra-connected to your clients, guiding them through their journey with care.

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Command Your Day

Your short and long-term goals, at a glance.

Set specific goals around listings, commissions, and profit. Then, turn your to-do list into action items by creating contact-specific tasks that are visible across Command.

Collaborate. Design. Test. Build. Repeat. Refine.

The business of real estate is based on relationships. That’s why we build our technology to enhance our relationships – with our clients and with each other. Our proprietary tech is built by agents, for agents. And when it comes to innovation, our collaborative design process, LABS, puts the power to influence and upgrade our software solutions in the hands of our agents.

Technology built to help entrepreneurs thrive.

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Lead generate for less.

Create impactful marketing materials, capture top-notch leads, and convert them into lifelong clients for less.

 

Whereas most real estate professionals pay upward of $50* per lead, Command users get real estate leads for just a fraction of that cost.

*According to industry data.

Automate client communications.

Maintain a human touch as you automate listing checklists, marketing touchpoints, drip campaigns, and more. With Command's elevated workflow management capabilities, you can take the guesswork out of client communications and convert contacts into commissions.

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Supercharge productivity.

Run your business whenever and wherever you wish with the Command App. This mobile pair to Command ensures you’re able to keep up with daily tasks, manage your pipeline, and more while on the go. Also, stay connected to your clients through Command's integrated consumer app experience. Together, you have an unbeatable combination in your hands.

Next-level integration for every need.

Power up and fully customize your Command experience with integrations from our top-tier tech partners.

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Competitors can cost up to 40x more.

Did you know? Between a minimum term, add-on costs for setup, advertising, and additional features, you could end up paying up to $1,000/mo. (or more) for most real estate CRMs.

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